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The origins of Paddy Power are in Dublin, Ireland. It was physically opened in 1988 by the merger of 40 shops owned by Irish bookmakers. The company went digital in 2007 with the launching of its Paddy Power Bingo. This has evolved into the now popular site that offers a large variety of casino games and betting.
They are unique in that they offer bets on events that you would not usually find on an online casino, and some that are controversial. For example, Paddy Power offered a bet on which species would be the first to become extinct due to the BP oil spill in the Gulf of Mexico. This coupled with a humorous and thought provoking social media presence, has mad them the talk of online casinos and increased their niche in the market.
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